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By Rand Fishkin , from Moz Blog – http://bit.ly/1k8a6tn
In a way, we often treat our websites like our children. No matter how awful they might be, we rationalize their behavior and tell everyone else how wonderful they are. Those blinders can stop marketing efforts before they even begin.…
By Pete Prestipino, from ‘Net Features http://bit.ly/1jbeuDD
Google Analytics has changed the terminology used within its reporting system, changing “visits” to “sessions” and “unique visitors” to “users.”
The relatively small change, which has been introduced within the past 24 hours, is an important one as it emphasizes the quality of a user’s experience in a cross-device ecosystem.…
By Travis Bliffen, from ‘Net Features – http://bit.ly/1hTo8cZ
SEO is a fast changing game. Even the best intentions will do little to keep you from getting hammered by the “big G” if you are using outdated SEO strategies or, worse, using effective strategies incorrectly.…
by Joe Lazauskas, from Inbound Hub – http://bit.ly/QID6gx
In 2014, the buzzword game has changed.
“Data” is the new “synergy.”
“Let’s A/B test it” is the new “Let’s circle back on that.”
Overall, this is a good thing. Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals.…
By Robyn-Dale Samuda, from BloggingPro – http://bit.ly/1rWzG73
Email marketing is still a powerful marketing and blog promotion tool despite the changes in the ways we communicate online. Although we’re seeing where social media is rapidly evolving the medium and effectiveness of conversations, email still has a place in reaching responsive audiences and building relationships.…
By Taylor Corrado, from Inbound Hub – http://bit.ly/1pGUkrs
The traditional forms of acquiring new applicants — direct mail, billboards, paid advertising, prints ads — are no longer working for many K-12 private schools. These methods are not measurable, very expensive, and the ROI is minimal — if not negative.…
By Patricia Fletcher, from Inc.com – http://bit.ly/1qCBR2a
The key to connecting? Do not be afraid to ask for help.
Networking is critical to building your business. So is building your own network of relationships without sacrificing your authentic self.
I recently was inspired by a conversation with Judy Robinett, author of “How to be a Power Connector.”…
By Drake Baer, from Inc.com – http://bit.ly/1p8DfsC
They have been touted for their ability to boost collaboration, but new research suggests that open office spaces might actually be harmful to your productivity.
About a third of us work in open offices.…
by Ginny Soskey, from Inbound Hub – http://bit.ly/1iwRP85
On the surface, landing pages seem simple, right? They’re one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go … right?…
By Drake Baer, from Inc.com http://bit.ly/1mnd64X
Sorting through your inbox can be a huge time suck. Here are a few ways you can make the process more efficient.
Office workers spend about two hours a day on email.
Cal Newport, author of “So Good They Can’t Ignore You,” argues that this is terrible for your career.…
