Tag: A/B Testing

by Joe Lazauskas, from Inbound Hub – http://bit.ly/QID6gx

In 2014, the buzzword game has changed.

“Data” is the new “synergy.”

“Let’s A/B test it” is the new “Let’s circle back on that.”

Overall, this is a good thing. Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals.…

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