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By Milad Oskouie, from ‘Net Features – http://bit.ly/1sqBUMs
There’s nothing groundbreaking about A/B testing. Direct marketing departments have been using it for years. Before the World Wide Web, it was via infomercials and catalog mailers. Since the Internet revolution, it been used for website improvement.…
by Joe Lazauskas, from Inbound Hub – http://bit.ly/QID6gx
In 2014, the buzzword game has changed.
“Data” is the new “synergy.”
“Let’s A/B test it” is the new “Let’s circle back on that.”
Overall, this is a good thing. Synergy and circling back usually only result in the appearance of doing work, while intelligently testing techniques and generating actionable data actually helps you accomplish your business goals.…
