Tag: inbound marketing

By Ryan Lynch, from HubSpot Marketing Blog – http://bit.ly/1DbuOCb

Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets.…

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By Pratik Dholakiya, from Search Engine Journal – http://bit.ly/1ByGnnk

Social media isn’t only about getting likes, repins and retweets – it’s about building meaningful, long-term relationships with your audience. A few years ago, Ben McAllister and Kate Canales gave a talk at SXSW in which they suggested that all human relationships can be classified into three broad categories: Authority relationships: Relationships where one individual has clear power over the other.…

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By Anna Rodriguez, from ‘Net Features – http://bit.ly/1CNh13T

If your company has not yet shifted to content marketing, chances are you are losing your audience and missing out on a lot of opportunities. The adoption of the practice is on the rise with a staggering 93 percent of marketers focusing on content, according to a 2014 research by the Content Marketing Institute.…

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By , from ‘Net Features – http://bit.ly/1gPE9GY

Marketing automation can seem like the cure to most marketing woes, but clearly not all software systems are created equal.

In fact, VentureBeat reports that almost half of companies are using more than one marketing automation system, with 24 percent using two, 12 percent using three and smaller percentages using even more.…

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By Taylor Corrado, from Inbound Hub – http://bit.ly/1pGUkrs

The traditional forms of acquiring new applicants — direct mail, billboards, paid advertising, prints ads — are no longer working for many K-12 private schools. These methods are not measurable, very expensive, and the ROI is minimal — if not negative.…

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