Tag: marketing techniques

By Sam Kusinitz, from Inbound Hub – http://bit.ly/TE15Pn

The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world.

Today, digital marketers operate on a continuous schedule that matches the hypercompetitive online space in which we operate.…

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By , from ‘Net Features – http://bit.ly/1gPE9GY

Marketing automation can seem like the cure to most marketing woes, but clearly not all software systems are created equal.

In fact, VentureBeat reports that almost half of companies are using more than one marketing automation system, with 24 percent using two, 12 percent using three and smaller percentages using even more.…

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