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By Loretta Jones, from ‘Net Features – http://bit.ly/1nyRl4x
Way back in 2007, The New York Times ran an article about the proliferation of advertising with an attention-getting introduction. The first line of the story suggested that blank space – anywhere – was endangered.…
By Sam Kusinitz, from Inbound Hub – http://bit.ly/TE15Pn
The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world.
Today, digital marketers operate on a continuous schedule that matches the hypercompetitive online space in which we operate.…
By , from ‘Net Features – http://bit.ly/1gPE9GY
Marketing automation can seem like the cure to most marketing woes, but clearly not all software systems are created equal.
In fact, VentureBeat reports that almost half of companies are using more than one marketing automation system, with 24 percent using two, 12 percent using three and smaller percentages using even more.…
By Erik Devaney, from Inbound Hub – http://bit.ly/1mbUZkP
For some, the word “optimization” conjures up thoughts of complicated mathematics and data analysis. It can seem like one of those things that only a true “data geek” could ever hope to understand.…
