Tag: social media

By Pratik Dholakiya, from Search Engine Journal – http://bit.ly/1ByGnnk

Social media isn’t only about getting likes, repins and retweets – it’s about building meaningful, long-term relationships with your audience. A few years ago, Ben McAllister and Kate Canales gave a talk at SXSW in which they suggested that all human relationships can be classified into three broad categories: Authority relationships: Relationships where one individual has clear power over the other.…

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By Allison Howen, from ‘Net Features – http://bit.ly/1tCrex0

Twitter is flying high, as the social network revealed a 16 million increase in monthly active users during the second quarter of 2014 when compared to the first quarter.

This growing user base further cements Twitter as a top social network and represents new opportunities for brands and business professionals to grow their audiences on the platform.…

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By Nathan Safran, from Search Engine Watch – http://bit.ly/1mksayZ

I had the pleasure of participating on a panel with Mel Carson of Delightful Communications at ClickZ Live Toronto. The session, Hand in Hand: Combining Social and Content to Earn Visibility and $, focused on how marketers can meld social and content to drive visibility and ROI.…

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BY Abigail Tracy, from Inc.com – http://bit.ly/1o4CwV8

According to a new report, branded content on the photo-sharing service yields greater user-engagement rates than other platforms.

To interact with your customers more effectively, increase your activity on Instagram, not larger social media networks such as Facebook and Twitter.…

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