Tag: content strategy

By Ryan Lynch, from HubSpot Marketing Blog – http://bit.ly/1DbuOCb

Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets.…

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By Demian Farnworth, from Copyblogger – http://bit.ly/1JuXdbj

Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience.

We’ve already tipped our hand by publishing two podcasts on the topic: Adaptive Content: A Trend to Pay Attention to in 2015 and Behind the Scenes: 2014 in Review and the Road Ahead.…

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By Andrew McDermott, from Copyblogger – http://bit.ly/18QHF1c

Throughout your journey to overcome online obscurity, you produce a lot of content.

Content marketing is about making a connection with your audience and building relationships. Since you invest time and effort into your writing, you want to see tangible results.…

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By Pratik Dholakiya, from Search Engine Journal – http://bit.ly/1ByGnnk

Social media isn’t only about getting likes, repins and retweets – it’s about building meaningful, long-term relationships with your audience. A few years ago, Ben McAllister and Kate Canales gave a talk at SXSW in which they suggested that all human relationships can be classified into three broad categories: Authority relationships: Relationships where one individual has clear power over the other.…

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By Lisa Barone, from Search Engine Watch – Latest – http://bit.ly/1oUTWaz

Your website homepage! It’s often the first encounter visitors and potential customers have with your brand, yet, for some reason, it’s treated as the also-ran of your website. With so much attention devoted to interior, big-money pages like your Products, your Features, and your Resources, the average site homepage is either too cluttered to be effective or too barren for a customer to know what you actually do.…

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By Lisa Barone, from Search Engine Watch – Latest – http://bit.ly/1uiAKlP

More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I’ve found I’m having a far easier time “selling” clients on the importance of creating that culture video, putting together that marketing ebook or using animation to tell stories in unique ways.…

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