Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph. Sound excessive? Well, just imagine how disappointed you’d be after reading a killer headline for an article only to lose momentum and interest on the first sentence.…
Tag: content strategy
By Ryan Lynch, from HubSpot Marketing Blog – http://bit.ly/1DbuOCb
Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets.…
By Demian Farnworth, from Copyblogger – http://bit.ly/1JuXdbj
Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience.
We’ve already tipped our hand by publishing two podcasts on the topic: Adaptive Content: A Trend to Pay Attention to in 2015 and Behind the Scenes: 2014 in Review and the Road Ahead.…
By Andrew McDermott, from Copyblogger – http://bit.ly/18QHF1c
Throughout your journey to overcome online obscurity, you produce a lot of content.
Content marketing is about making a connection with your audience and building relationships. Since you invest time and effort into your writing, you want to see tangible results.…
By Pratik Dholakiya, from Search Engine Journal – http://bit.ly/1ByGnnk
Social media isn’t only about getting likes, repins and retweets – it’s about building meaningful, long-term relationships with your audience. A few years ago, Ben McAllister and Kate Canales gave a talk at SXSW in which they suggested that all human relationships can be classified into three broad categories: Authority relationships: Relationships where one individual has clear power over the other.…
By Julia McCoy, from Search Engine Journal – http://bit.ly/1zhiXSu
The holiday season has ended and, it’s time to think about your web content and gear up for the new year. The first step is to reassess and address the changing needs of your audience.…
By James Anderson, from Online Marketing Blog – TopRank® – http://bit.ly/1H8yyEP
Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014.…
By Lisa Barone, from Search Engine Watch – Latest – http://bit.ly/1oUTWaz
Your website homepage! It’s often the first encounter visitors and potential customers have with your brand, yet, for some reason, it’s treated as the also-ran of your website. With so much attention devoted to interior, big-money pages like your Products, your Features, and your Resources, the average site homepage is either too cluttered to be effective or too barren for a customer to know what you actually do.…
By Lauren Pedigo, from Inbound Hub | Marketing – http://bit.ly/1rZu9u1
Creating new content material is without doubt one of the key pillars of inbound marketing, however that doesn’t mean it’s the simplest pillar to master. As with any new project, you’re sure to run into an obstacle or two.…
By Lisa Barone, from Search Engine Watch – Latest – http://bit.ly/1uiAKlP
More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I’ve found I’m having a far easier time “selling” clients on the importance of creating that culture video, putting together that marketing ebook or using animation to tell stories in unique ways.…
