Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph. Sound excessive? Well, just imagine how disappointed you’d be after reading a killer headline for an article only to lose momentum and interest on the first sentence. It happens. Here’s how not do that. In this 11-minute episode of Rough Draft with Demian Farnworth, you’ll discover: The solitary purpose of

Source: 6 Proven Ways to Open an Article with a Bang – Copyblogger