By Shlomo Goltz, from Smashing Magazine – http://bit.ly/1kGPLhr

How can website owners create experiences that are custom tailored to people who are unlike themselves? As explained in part 1 of this series, an effective way to gain knowledge of, build empathy for and sharpen focus on users is to use a persona.…

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By Marc Schenker, from Webdesigner Depot – http://bit.ly/1sbrv8d

Email continues to be one of the most popular ways that companies interact with their customers. As with everything else in the design world, how you design an email will have a tremendous impact on things like the click rate and the retention of your subscribers.…

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By Shlomo Goltz, from Smashing Magazine – http://bit.ly/1vkWFxC

In my experience as an interaction designer, I have come across many strategies and approaches to increase the quality and consistency of my work, but none more effective than the persona. Personas have been in use since the mid-’90s and since then have gained widespread awareness within the design community.…

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By Lindsay Kolowich, from Inbound Hub – http://bit.ly/1kqmdDD

Landing pages are the core of the conversion process. They are one of the best ways you can convert website visitors into leads and leads into customers. But a high-converting landing page isn’t just a random form, a little description, and a kind-of-related image thrown together onto a web page – you have to build each component thoughtfully and strategically.…

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