![](https://www.lenmarshall.com/wp-content/uploads/2014/08/labexperiment.jpg)
By Diana Urban, from Inbound Hub | Marketing – http://bit.ly/1o7PxwI
Running experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. These tests help you get definitive answers on what works and what doesn’t.…