Author: Len Marshall

This article was originally published on WPMU DEV Blog – http://bit.ly/1CWlXRJ

Many sites these days offer one-off free gifts like eBooks and discounts in exchange for joining their mailing list. It’s become so common now that users almost expect it. If your business uses this technique, how’s it working out for you?…

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By Ryan Lynch, from HubSpot Marketing Blog – http://bit.ly/1DbuOCb

Inbound marketing is here, people. What this means for your business is that your audience no longer wants their attention bought––they want it earned. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets.…

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By Christopher Phin, from Creative Bloq – http://bit.ly/1FjHaao

In typography, as in grammar, there is no objective ‘right’ way to do things; there are just conventions, and these conventions change over time. And what’s more, while we could argue that the examples we’re about to give are indeed mistakes – that is, things that are wrong – it’s also true that there are often technical or style reasons to make them deliberately; we do on Creative Bloq all the time.…

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By Damien Farnworth, from Copyblogger – http://bit.ly/1Dv5IKU

One of the first steps to creating adaptive content is becoming aware of the content you already have. This is why you’re encourage to audit your site regularly.

But before you dive into a full-blown comprehensive content audit, it might be possible to make your job a little easier by first dealing with all of the expired content.…

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