By Nathan Safran, from Search Engine Watch –

I had the pleasure of participating on a panel with Mel Carson of Delightful Communications at ClickZ Live Toronto. The session, Hand in Hand: Combining Social and Content to Earn Visibility and $, focused on how marketers can meld social and content to drive visibility and ROI.…

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By Rebecca Murtagh, from Search Engine Watch –

If you’re still struggling to leverage the website to support goals, you have some catching up to do, as the landscape has recently experienced a tectonic shift.

Mobile Exceeds PC Internet Usage for First Time in History

In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage.…

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By Sam Kusinitz, from Inbound Hub –

The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world.

Today, digital marketers operate on a continuous schedule that matches the hypercompetitive online space in which we operate.…

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