By Francis Santos, from Search Engine People Blog –

Your email marketing landing page holds an important key to your overall conversion success, so overhauling this critical page on your SEO website will pay dividends!

1. Comprehensible URLs

In order to reinforce your branding, your landing page URL should be as readable and short as possible.…

Read more

By Tom Capper, from Moz Blog –

Customer loyalty is one of the strongest assets a business can have, and one that any can aim to improve. However, improvement requires iteration and testing, and iteration and testing require measurement.

Traditionally, customer loyalty has been measured using customer surveys.…

Read more

By Tammy Guy, from UX Magazine –

In general—but particularly in the design world—color is a powerful tool. It conveys moods and emotions, adds presence to designs, and builds brand identities. All too often, however, users who suffer from any color deficiencies struggle to navigate their way through our color-drenched world.…

Read more

From WPBeginner –

Often beginners ask us: Why should I use WordPress? Isn’t my old site good enough? Why do I need to switch to WordPress? If you’re asking these questions, then you’re at the right place. In this article, we have compiled a few reasons why you should use WordPress, in what ways you can use WordPress, and who is using WordPress.…

Read more