Category: Strategies for Content

By Lisa Barone, from Search Engine Watch – Latest – http://bit.ly/1uiAKlP

More and more clients are beginning to understand the benefits of content marketing. Sitting at the table, I’ve found I’m having a far easier time “selling” clients on the importance of creating that culture video, putting together that marketing ebook or using animation to tell stories in unique ways.…

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By Daniel Scocco, from Daily Blog Tips – http://bit.ly/1sIGynX

Once in a while I like to recommend resources and posts from around the web. I believe this helps to expand the community around the site (as the bloggers I mention usually become readers themselves), and it also enriches the content, as you get to read stuff from other people and from different perspectives.…

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