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By Lindsay Kolowich, from HubSpot Marketing Blog – http://bit.ly/16j8wkV
By now, you know how important it is to incorporate visual content into your social media strategy.
Not only do images get more social shares, but they also compel fans, viewers, and website visitors to stick around longer.…
By Pratik Dholakiya, from Search Engine Journal – http://bit.ly/1ByGnnk
Social media isn’t only about getting likes, repins and retweets – it’s about building meaningful, long-term relationships with your audience. A few years ago, Ben McAllister and Kate Canales gave a talk at SXSW in which they suggested that all human relationships can be classified into three broad categories: Authority relationships: Relationships where one individual has clear power over the other.…
By Geoff Kenyon, from Moz Blog – http://bit.ly/1uiUqLL
Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015.…
By Julia McCoy, from Search Engine Journal – http://bit.ly/1zhiXSu
The holiday season has ended and, it’s time to think about your web content and gear up for the new year. The first step is to reassess and address the changing needs of your audience.…
By James Anderson, from Online Marketing Blog – TopRank® – http://bit.ly/1H8yyEP
Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014.…
By Drake Baer, from Fast Company http://bit.ly/1fC1CIP
To stand out in a flooded inbox, you need to begin with the end.
We spend hours sorting through the 150 billion or so emails that ricochet around the Internet every day. So which ones get the click?…
The sales and marketing funnel is dramatically different now than it was just less than 10 years ago. According to Forrester Research, today’s B2B buyers may go up through at least two-thirds of their buying journey before actually speaking with a vendor.…
By Lisa Barone, from Search Engine Watch – Latest – http://bit.ly/1oUTWaz
Your website homepage! It’s often the first encounter visitors and potential customers have with your brand, yet, for some reason, it’s treated as the also-ran of your website. With so much attention devoted to interior, big-money pages like your Products, your Features, and your Resources, the average site homepage is either too cluttered to be effective or too barren for a customer to know what you actually do.…
By Anum Hussain, from Inbound Hub | Marketing – http://bit.ly/11ojCChHere’s how many marketers handle their social media strategy:
Here’s how many marketers handle their social media strategy:
Craft update. Select Facebook, LinkedIn, and Twitter Auto-publish update to all three networks.…
By Lauren Pedigo, from Inbound Hub | Marketing – http://bit.ly/1rZu9u1
Creating new content material is without doubt one of the key pillars of inbound marketing, however that doesn’t mean it’s the simplest pillar to master. As with any new project, you’re sure to run into an obstacle or two.…
