Tag: personalization

By Jeffrey Vocell, from Inbound Hub | Marketing – http://bit.ly/1EVLXNu

We’re now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name. Now, your News Feed is customized to your interests and behavior, your online purchases are largely influence by what Amazon’s algorithm think you’d like, and you can’t open up an email without it saying, “Hi [First Name].”…

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