Category: Things I’m Reading

By Amanda Walgrove, from The Content Strategist – http://bit.ly/1mgeTsW

LinkedIn is now promoting itself as “The Definitive Professional Publishing Platform“—and it’s way more than false bravado.

With 277 million users on the platform, LinkedIn is making a serious investment in new features that give brands the tools to emerge as thought leaders in their fields.…

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Ali Luke, from @ProBlogger – http://bit.ly/1mdlHcK

Have you ever glanced at a post the day after publishing it … only to notice a glaring error?

In an ideal world, you’d have a professional editor helping with your posts, making careful adjustments and double-checking things with you until your post is the polished masterpiece it deserves to be.…

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By Will Yakowicz, from Inc.com – http://bit.ly/1jokkSm

If you say or do something that offends your customers or the public, your efforts to save your company and your leadership position have to be authentic and fast.

The litany of executives, public figures, and politicians whose careers have unraveled because of a discriminatory statement, extramarital affair, crime, or even controversial personal beliefs, shows just how easy it is to fall.…

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By Robyn-Dale Samuda, from BloggingPro – http://bit.ly/1rWzG73

Email marketing is still a powerful marketing and blog promotion tool despite the changes in the ways we communicate online. Although we’re seeing where social media is rapidly evolving the medium and effectiveness of conversations, email still has a place in reaching responsive audiences and building relationships.…

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