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11Nov

8 Web Re-design Faults That Can Ruin Your Site’s Ranking

In Strategies for Content | Leave a comment

By Michael Georgiou, from InstantShift – http://bit.ly/109UEXa

Today, every web designer, developer, marketer and business owner is aware of the significance of ranking high on search engines. A high rank on SERPs of Google, Yahoo and Bing will help people find your website organically through search engines.…

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Tagged Redesigning website
07Nov

3 Super-Actionable Keyword Research Tips to Try Right Now

In Strategies for Content | Leave a comment

By Elisa Gabbert, from Search Engine Journal – http://bit.ly/1rNx8H6

Larry Kim and Will Critchlow from Distilled recently did a great webinar revealing all their personal keyword research strategies. It went pretty in-depth, so if you’re in the mood for digging in, scroll to the bottom to see the slides and video.…

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Tagged Google, Keywords
06Nov

Design Accessibly, See Differently: Color Contrast Tips And Tools

In Strategies for Design | Leave a comment

By Cathy O’ Connor, from Smashing Magazine – http://bit.ly/1w9c83x

When you browse your favorite website or check the latest version of your product on your device of choice, take a moment to look at it differently. Step back from the screen.…

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Tagged user experience, user interface
05Nov

Six Reasons To Fire Your SEO Agency

In Strategies for SEO | Leave a comment

By Neil Patel, from Search Engine Land – http://selnd.com/1p7YFXS

I’m a firm believer in the power and success of Search Engine Optimization (SEO) — but I’ve had to fight an uphill battle. There are some digital marketers who scorn SEO, are skeptical of SEO agencies, and cling to the misguided idea that SEO is a vestige of a bygone era.…

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Tagged online marketing, SEO Strategies
05Nov

Why Your Marketing Needs to Include Your Company’s Story

In Strategies for Business | Leave a comment

By Felicia Spahr, from The KISSmetrics Marketing Blog – http://bit.ly/1rhXioB

Would you like to know how you can instantly connect and build trust with your audience, no matter what business you’re in?

It has nothing to do with A/B testing a headline.…

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Tagged business, content strategy
04Nov

4 Common Copy-writing Mistakes Everyone Makes

In Strategies for Content | Leave a comment

By Gabriella Sannino, from Search Engine People Blog – http://bit.ly/1sDXMlv

I don’t care who you are; everyone makes mistakes in writing copy. Even the professionals who have to look at the copy with a jaundiced eye and tweak things. This is why we have drafts: because perfection seldom happens the first time around.…

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Tagged content, copy-writing
03Nov

5 Easy Ways to Write Better Emails

In Strategies for Business | Leave a comment

Email has been around forever, yet few of us know how to send good messages. Here are the top five things you should think about before sending any important business email.

Business email accounts aren’t sexy. They’ve been in widespread use for decades, and even the services that so many of us use have been around forever.…

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Tagged email marketing
01Nov

How to Create Content That Drives Lots of Organic Traffic

In Strategies for Content, Strategies for SEO | Leave a comment

By Neil Patel, from Quick Sprout – http://bit.ly/109UGhH

Have you ever wondered why some types of content generate lots of search traffic and others don’t?

I too was wondering about that, so I started to look for patterns and analyze competing blogs.…

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Tagged content strategy, organic search traffic
31Oct

How to Write the Perfect LinkedIn Invitation [Template]

In Strategies for Business | Leave a comment

By Lindsay Kolowich , from Inbound Hub | Marketing – http://bit.ly/1xDevgC

Imagine you’re at a networking event. You’re milling around and meeting people, cheese cube plate hand, when you spot someone across the room. Oh! Is that the woman who wrote that awesome article in Business Insider?…

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Tagged linkedin, networking
30Oct

Use Facebook to its Full Potential by Leveraging Landing Pages

In Strategies for Content | Leave a comment

By Derek S, from ‘Net Features – http://bit.ly/1tQL5cr

Social media provides businesses with virtually limitless opportunities to communicate with consumers.

In order to succeed at social media it is crucial that businesses use them to their full potential and take advantage of the features they provide them with, like Facebook’s landing pages.…

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