By Stephen Kenwright, from Search Engine Watch – http://bit.ly/1yc36RX
I’ve written more press releases in 2014 than any year since Google rolled out the first Penguin algorithm update – but I haven’t used a press release site. Not because they don’t still work (I’ll take other marketers at their word that they do), but because I can get better results contacting journalists directly.
In the months post-Penguin (mid 2012), Greg Habermann published a great article on Search Engine Watch telling marketers to stop syndicating press releases without having a newsworthy reason for doing so. Fast-forward two years and it’s past time that press release syndication was stopped entirely. […]
Read the rest of “Press Releases Are Not an SEO Strategy” from SearchEngineWatch.com