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I’ve reviewed hundreds of LinkedIn profiles.
When I review a LinkedIn profile, however, I look through the lens of my experience optimizing LinkedIn profiles to generate leads and sales opportunities from LinkedIn for business-to-business companies.
Chances are pretty good that your LinkedIn profile is one that’s been filled in using the LinkedIn profile wizard, essentially making it little more than an online resume.…
People come to your website but they have no reason to buy. You’re not giving them a reason to check out right now. Today I’m going to teach you how to boost your conversions by creating a sense of urgency.
A simple way to create a sense of urgency is to use countdown timers on your website.…
Do you know what’s effective on your website and what’s overkill? Do you know what features and functions your audience responds to and what turns them off? Many websites go overboard. They utilize every bell and whistle available. The goal, presumably, is to provide a great user experience.…
Are blogs still valuable? Does your e-commerce or lead generation website really need to put all that time and effort into keeping a blog updated?
Here’s the short answer: yes, they are… when thought of as a conversion machine. (What’s a conversion on your website?)…
There is one question that I ask everyone who works with me on a website project – whether they are a new or existing client, starting from nothing or upgrading an existing website.
“What do you want your website to achieve for you? …
One of the challenges new WordPress users frequently have is understanding the difference between posts and pages. In fact, this is even sometimes challenging for experienced WordPress users. In this post, I’m going to explain the difference between posts and pages, and when you would use one over the other.…
Many business websites have important documentation for visitors to download. These might be annual reports for corporations, financial reports for non-profit groups, application and intake forms for hospitals, or print documents for trade printers and photographers.
Whatever the type of file (PDF, zip, tiff…) it’s almost guaranteed to have a large file size. …
One of the first questions all of my clients ask when I present them with the keys to the car (ie: give them access to their new WordPress website) is: How do I know when to apply updates such as a new version of WordPress or plugins and themes?…
